Effects of extrinsic and intrinsic motivation on employee knowledge sharing intentions
Journal of Information Science
Knowledge sharing in online environments: A qualitative case study
Journal of the American Society for Information Science and Technology
Social media use and potential in business-to-business companies' innovation
Proceedings of the 14th International Academic MindTrek Conference: Envisioning Future Media Environments
Managing customer information and knowledge with social media in business-to-business companies
i-KNOW '11 Proceedings of the 11th International Conference on Knowledge Management and Knowledge Technologies
Task Design, Motivation, and Participation in Crowdsourcing Contests
International Journal of Electronic Commerce
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The aim of this paper is to explore what kinds of factors are used by business-to-business (B2B) companies in order to motivate their B2B customers to participate in innovation processes utilizing social media. This qualitative multiple case study is a preliminary step in an attempt to understand how to motivate B2B customers to participate in social media innovations initiated by B2B companies. There has been little research conducted regarding social media use in innovation processes in B2B contexts and good case studies are rare. Therefore the aim of the present paper is to explore the motivational factors used by B2B companies that have successfully implemented social media in innovation processes involving their B2B customers. Existing literature is reviewed and five cases are analyzed in order to highlight how B2B companies can motivate participation.