Towards user-centric cross-site personalisation

Authors:
Kevin Koidl;Owen Conlan;Vincent Wade
Affiliations:
Knowledge and Data Engineering Group, Trinity College Dublin, School of Computer Science, Dublin, Ireland;Knowledge and Data Engineering Group, Trinity College Dublin, School of Computer Science, Dublin, Ireland;Knowledge and Data Engineering Group, Trinity College Dublin, School of Computer Science, Dublin, Ireland
Venue:
ICWE'11 Proceedings of the 11th international conference on Web engineering
Year:
2011

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Abstract

Personalisation on the web is mostly confined to Websites of online content providers. The main drawback of this approach is the missing consideration of the users previous cross-site browsing experience resulting in an often fragmented browsing experience. This paper introduces a service driven architecture for user-centric personalisation in online cross-site tasks. We introduce the proposed architecture and results of an initial experiment evaluating cross-site personalisation across separately hosted open-source Web-based Content Management Systems (WCMS).