Experience design on m-commerce in China: digital marketing oriented social innovation design

  • Authors:

  • Guan Yan;Wu Qiong

  • Affiliations:

  • Tsinghua University, Academy of Arts & Design, P.R. China;Tsinghua University, Academy of Arts & Design, P.R. China

  • Venue:
  • IDGD'11 Proceedings of the 4th international conference on Internationalization, design and global development
  • Year:
  • 2011

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Abstract

Mobile service has been a new economic growth point and provided development opportunities by the popularization of the mobile device. In this paper, we take marketing as a point to discuss the social innovation design in m-Commerce.