Creating Breakthrough Products: Innovation from Product Planning to Program Approval

  • Authors:
  • Jonathan Cagan;Craig M. Vogel

  • Affiliations:
  • -;-

  • Venue:
  • Creating Breakthrough Products: Innovation from Product Planning to Program Approval
  • Year:
  • 2002

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Abstract

Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the "Fuzzy Front End" of the product development process; and leverage contributions from diverse product teams -- while staying relentlessly focused on your customer's values and lifestyles.