Multi-layer cognitive filtering by behavioral modeling

  • Authors:
  • Zeinab Noorian;Stephen Marsh;Michael Fleming

  • Affiliations:
  • University of New Brunswick, Fredericton, Canada;Communications Research Centre, Canada;University of New Brunswick, Fredericton, Canada

  • Venue:
  • The 10th International Conference on Autonomous Agents and Multiagent Systems - Volume 2
  • Year:
  • 2011

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Abstract

In the absence of legal enforcement procedures for the participants of an open e-marketplace, trust and reputation systems are central for resisting against threats from malicious agents. Such systems provide mechanisms for identifying the participants who disseminate unfair ratings. However, it is possible that some of the honest participants are also victimized as a consequence of the poor judgement of these systems. In this paper, we propose a two-layer filtering algorithm that cognitively elicits the behavioral characteristics of the participating agents in an e-marketplace. We argue that the notion of unfairness does not exclusively refer to deception but can also imply differences in dispositions. The proposed filtering approach aims to go beyond the inflexible judgements on the quality of participants and instead allows the human dispositions that we call optimism, pessimism and realism to be incorporated into our trustworthiness evaluations. Our proposed filtering algorithm consists of two layers. In the first layer, a consumer agent measures the competency of its neighbors for being a potentially helpful adviser. Thus, it automatically disqualifies the deceptive agents and/or the newcomers that lack the required experience. Afterwards, the second layer measures the credibility of the surviving agents of the previous layer on the basis of their behavioral models. This tangible view of trustworthiness evaluation boosts the confidence of human users in using a web-based agent-oriented e-commerce application.