Evaluating the trustworthiness of advice about seller agents in e-marketplaces: A personalized approach

Authors:
Jie Zhang;Robin Cohen
Affiliations:
David R. Cheriton School of Computer Science, University of Waterloo, Waterloo, ON, Canada N2L 3G1;David R. Cheriton School of Computer Science, University of Waterloo, Waterloo, ON, Canada N2L 3G1
Venue:
Electronic Commerce Research and Applications
Year:
2008

Citing 13
Cited 16

Artificial intelligence: a modern approach

Artificial intelligence: a modern approach
Immunizing online reputation reporting systems against unfair ratings and discriminatory behavior

Proceedings of the 2nd ACM conference on Electronic commerce
Computing and using reputations for internet ratings

Proceedings of the 3rd ACM conference on Electronic Commerce
A logic for uncertain probabilities

International Journal of Uncertainty, Fuzziness and Knowledge-Based Systems
An Empirical Analysis of Design Choices in Neighborhood-Based Collaborative Filtering Algorithms

Information Retrieval
A Computational Model of Trust and Reputation for E-businesses

HICSS '02 Proceedings of the 35th Annual Hawaii International Conference on System Sciences (HICSS'02)-Volume 7 - Volume 7
Detecting deception in reputation management

AAMAS '03 Proceedings of the second international joint conference on Autonomous agents and multiagent systems
Collaborative Reputation Mechanisms in Electronic Marketplaces

HICSS '99 Proceedings of the Thirty-second Annual Hawaii International Conference on System Sciences-Volume 8 - Volume 8
Agent-based trust model involving multiple qualities

Proceedings of the fourth international joint conference on Autonomous agents and multiagent systems
Coping with inaccurate reputation sources: experimental analysis of a probabilistic trust model

Proceedings of the fourth international joint conference on Autonomous agents and multiagent systems
A survey of trust and reputation systems for online service provision

Decision Support Systems
Design of a mechanism for promoting honesty in E-marketplaces

AAAI'07 Proceedings of the 22nd national conference on Artificial intelligence - Volume 2
Bayesian network trust model in peer-to-peer networks

AP2PC'03 Proceedings of the Second international conference on Agents and Peer-to-Peer Computing

Protecting buying agents in e-marketplaces by direct experience trust modelling

Knowledge and Information Systems
A context-aware reputation-based model of trust for open multi-agent environments

Canadian AI'11 Proceedings of the 24th Canadian conference on Advances in artificial intelligence
Coping with poor advice from peers in peer-based intelligent tutoring: the case of avoiding bad annotations of learning objects

UMAP'11 Proceedings of the 19th international conference on User modeling, adaption, and personalization
Multi-layer cognitive filtering by behavioral modeling

The 10th International Conference on Autonomous Agents and Multiagent Systems - Volume 2
Improving PGP Web of Trust through the Expansion of Trusted Neighborhood

WI-IAT '11 Proceedings of the 2011 IEEE/WIC/ACM International Conferences on Web Intelligence and Intelligent Agent Technology - Volume 01
Extensive experimental validation of a personalized approach for coping with unfair ratings in reputation systems

Journal of Theoretical and Applied Electronic Commerce Research
A dynamic reputation system with built-in attack resilience to safeguard buyers in e-market

ACM SIGSOFT Software Engineering Notes
A trust prediction approach capturing agents' dynamic behavior

IJCAI'11 Proceedings of the Twenty-Second international joint conference on Artificial Intelligence - Volume Volume Three
PRep: a probabilistic reputation model for biased societies

Proceedings of the 11th International Conference on Autonomous Agents and Multiagent Systems - Volume 1
SARC: subjectivity alignment for reputation computation

Proceedings of the 11th International Conference on Autonomous Agents and Multiagent Systems - Volume 3
A Dempster-Shafer theory based witness trustworthiness model to cope with unfair ratings in e-marketplace

Proceedings of the 14th Annual International Conference on Electronic Commerce
Trust Management for VANETs: Challenges, Desired Properties and Future Directions

International Journal of Distributed Systems and Technologies
A Context-Aware Framework for Detecting Unfair Ratings in an Unknown Real Environment

WI-IAT '12 Proceedings of the The 2012 IEEE/WIC/ACM International Joint Conferences on Web Intelligence and Intelligent Agent Technology - Volume 01
Modeling Decentralized Reputation-Based Trust for Initial Transactions in Digital Environments

ACM Transactions on Internet Technology (TOIT)
Improving trust modeling through the limit of advisor network size and use of referrals

Electronic Commerce Research and Applications
Towards the design of robust trust and reputation systems

IJCAI'13 Proceedings of the Twenty-Third international joint conference on Artificial Intelligence

Quantified Score

Hi-index	0.00

Visualization

Abstract

In this paper, we present a model for evaluating the trustworthiness of advice about seller agents in electronic marketplaces. In particular, we propose a novel personalized approach for effectively handling unfair ratings of sellers provided to buyer agents from other buyers (called advisors). Our approach offers flexibility for buyers to weight their value for private and public knowledge about advisors. A personalized approach is proposed as well for buyers to model the trustworthiness of sellers, based on the advice provided. Experimental results demonstrate that our approach can effectively model trustworthiness for both advisors and sellers, even when there are large numbers of unfair ratings.