SARC: subjectivity alignment for reputation computation

  • Authors:
  • Hui Fang;Jie Zhang;Murat Şensoy;Nadia M. Thalmann

  • Affiliations:
  • Nanyang Technological University, Singapore;Nanyang Technological University, Singapore;University of Aberdeen, United Kingdom;Nanyang Technological University, Singapore

  • Venue:
  • Proceedings of the 11th International Conference on Autonomous Agents and Multiagent Systems - Volume 3
  • Year:
  • 2012

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Abstract

Current deployed reputation systems simply aggregate numerical ratings provided by buyers, but overlook the buyers' subjectivity difference in evaluating the transactions with a seller. To address this problem, we propose a subjectivity alignment approach for reputation computation (SARC).