Maximizing the spread of influence through a social network
Proceedings of the ninth ACM SIGKDD international conference on Knowledge discovery and data mining
Influence and correlation in social networks
Proceedings of the 14th ACM SIGKDD international conference on Knowledge discovery and data mining
Meme-tracking and the dynamics of the news cycle
Proceedings of the 15th ACM SIGKDD international conference on Knowledge discovery and data mining
The wisdom of the few: a collaborative filtering approach based on expert opinions from the web
Proceedings of the 32nd international ACM SIGIR conference on Research and development in information retrieval
Modeling Information Diffusion in Implicit Networks
ICDM '10 Proceedings of the 2010 IEEE International Conference on Data Mining
Who says what to whom on twitter
Proceedings of the 20th international conference on World wide web
Inferring Networks of Diffusion and Influence
ACM Transactions on Knowledge Discovery from Data (TKDD)
Cascading outbreak prediction in networks: a data-driven approach
Proceedings of the 19th ACM SIGKDD international conference on Knowledge discovery and data mining
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Existing models of information diffusion assume that peer influence is the main reason for the observed propagation patterns. In this paper, we examine the role of authority pressure on the observed information cascades. We model this intuition by characterizing some nodes in the network as "authority" nodes. These are nodes that can influence large number of peers, while themselves cannot be influenced by peers. We propose a model that associates with every item two parameters that quantify the impact of the peer and the authority pressure on the item's propagation. Given a network and the observed diffusion patterns of the item, we learn these parameters from the data and characterize the item as peer- or authority-propagated. We also develop a randomization test that evaluates the statistical significance of our findings and makes our item characterization robust to noise. Our experiments with real data from online media and scientific-collaboration networks indicate that there is a strong signal of authority pressure in these networks.