Forming buyer coalition schemes with ontologies in e-marketplaces

Authors:
Panida Tansiri;Laor Boongasame;Dickson K. W. Chiu;Ho-Fung Leung
Affiliations:
Department of Business Computer, Bangkok University, Bangkok, Thailand;Department of Computer Engineering, Bangkok University, Bangkok, Thailand;Dickson Computer Systems, Kowloon, Hong Kong, P.R. China;Department of Computer Science and Engineering, The Chinese University of Hong Kong, Shatin, Hong Kong, P.R. China
Venue:
WISS'10 Proceedings of the 2010 international conference on Web information systems engineering
Year:
2010

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Abstract

Despite the variety of existing theoretical models for buyers' coalition in the current e-commerce literature, no existing coalition scheme explicitly considers the application of ontology in coalition formation. This article presents a Buyer Coalition with Ontologies in e-Marketplaces (BCOM) scheme, which uses ontology for modeling buyer coalitions with RDF (Resource Description Framework) and RDF Schema, together with some sample coding and example ontology to demonstrate our implementation.