TOPS: television object promoting system

  • Authors:

  • Tun-Hao You;Yi-Jui Wu;Yi-Jen Yeh

  • Affiliations:

  • Industrial Technology Research Institute, Hisnchu, Taiwan Roc;Industrial Technology Research Institute, Hisnchu, Taiwan Roc;Industrial Technology Research Institute, Hisnchu, Taiwan Roc

  • Venue:
  • Proceedings of the 24th annual ACM symposium adjunct on User interface software and technology
  • Year:
  • 2011

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Abstract

In this short paper, we propose the Television Object Promoting system (TOPS), a What You See Is What You Get (WYSIWYG) user interface and user experience designed for users to interact with objects in TV programs. Using TOPS while watching TV, consumers can acquire informa-tion about objects appearing in TV programs, such as mer-chandise, people, and scenic spots. Moreover, consumers can purchase merchandise directly, or can obtain services or items related to those objects. Besides, vendors are able to provide detail and selling information about the objects. The Television Object Promoting system (TOPS) offers not only convenience to consumers, but also new marketing methods to vendors. The paper also discusses the features, design, and implementation of TOPS.