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Audio-visual information must allow some degree of interpretation, which can be passed onto, or accessed by, a device or a computer code. MPEG-7 aims to create a standard for describing these operational requirements. We provide an overview on the development, functionality, and applicability of MPEG-7. We present the role of MPEG-7 and outline ideas for using MPEG-7 technology based on examples of improved versions of existing applications as well as completely new ones.