Brand choice model selection based on consumer's multicriteria preferences and experts's knowledge
Computers and Operations Research - Special issue on artificial intelligence and decision support with multiple criteria
Simulation for the Social Scientist
Simulation for the Social Scientist
Handbook of Computational Economics, Volume 2: Agent-Based Computational Economics (Handbook of Computational Economics)
SeSAm: implementation of agent-based simulation using visual programming
AAMAS '06 Proceedings of the fifth international joint conference on Autonomous agents and multiagent systems
An Introduction to MultiAgent Systems
An Introduction to MultiAgent Systems
Simulation of customers behaviour as a method for explaining certain market characteristic
Transactions on Computational Collective Intelligence IX
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The optimal configuration of an online store is a challenging task. Nowadays store managers decide on basis of their expert knowledge. This decision making is insufficient because their choices are often nontransparent and the effects of their decisions are difficult to predict. An example of this problem is the optimal configuration of payment methods that should be offered in an online store. In this paper, we focus on the problem of payment method configuration. We present an agent-based simulation that enables the simulation of the customer's payment behavior in order to support the decision-making process of store managers. We validate this simulation model by using data from real online stores and discuss the simulation results.