Simulation of customers behaviour as a method for explaining certain market characteristic

Authors:
Marek Zachara;Ewa Majchrzyk-Zachara;Cezary Piskor-Ignatowicz
Affiliations:
AGH University of Science and Technology, Krakow, Poland;AGH University of Science and Technology, Krakow, Poland;AGH University of Science and Technology, Krakow, Poland
Venue:
Transactions on Computational Collective Intelligence IX
Year:
2013

Citing 6
Cited 0

Agent-based interaction analysis of consumer behavior

Proceedings of the first international joint conference on Autonomous agents and multiagent systems: part 1
Exploring the world of agent-based simulations: simple models, complex analyses: exploring the world of agent-based simulations: simple models, complex analyses

Proceedings of the 34th conference on Winter simulation: exploring new frontiers
Architectural Design of Multi-Agent Systems: Technologies and Techniques

Architectural Design of Multi-Agent Systems: Technologies and Techniques
Multiscale agent-based consumer market modeling

Complexity
Learning method for co-operation

ICCCI'11 Proceedings of the Third international conference on Computational collective intelligence: technologies and applications - Volume Part II
An agent-based simulation of payment behavior in e-commerce

MATES'11 Proceedings of the 9th German conference on Multiagent system technologies

Quantified Score

Hi-index	0.00

Visualization

Abstract

Price dispersion is an observed variation of price of the same (or similar) product among different sellers. This paper provides a possible explanation of the observed shape of the dispersion, proven by simulations of an agent based customer-seller environment. Proposed models for both seller and customer, based on current marketing knowledge are included. It turns out that the observed shape is achieved when some key factors influencing customers' buying behaviour are taken into account; e.g. the social context, communication, a limited memory of a customer and the cost of crossing the distance between agents. As a benefit of the proposed model, it allows for speculation on how the future commerce may look like - in an Internet world where distances matter little.