Integrated architecture for product information and user review on the web

Authors:
Sungmoon Bae;Kwan Hee Han;Sang Hyun Choi;Juhyun Park
Affiliations:
Department of Industrial & Systems Engineering, Engineering Research Institute, Gyeongsang National University, Jinju, Korea;Department of Industrial & Systems Engineering, Engineering Research Institute, Gyeongsang National University, Jinju, Korea;Department of Management Information System, Chungbuk National University, Cheongju, Korea;Department of Industrial & Systems Engineering, Engineering Research Institute, Gyeongsang National University, Jinju, Korea
Venue:
ICOSSSE'11 Proceedings of the 10th WSEAS international conference on System science and simulation in engineering
Year:
2011

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Abstract

Rapid spread of smart devices including smart phone, tablet pc changes decision processes of product purchasing. Today, customers compare the price of a product and find reviews of the product on the Internet using the smart devices. However, the information what customers want to know is not integrated and customers spend time to search proper information. This paper classifies the information into two categories - product information and user review. The product information is mainly provided by manufacturers and suppliers such as product name, specification, and price. It is a little bit static and can be retrieved from the database of suppliers. But the user review is created by other buyers who already bought and used the product. Customers share the experiences with others on the Web. User review is dynamic and can be gathered from web portals or web search engines. This paper proposes an integrated architecture for the manufacturer's product information and the customer review on the web. It is composed of RFID system, web retrieving system and product information retriever. A prototype is also developed to demonstrate the feasibility of the proposed architecture.