What does RFID do for the consumer?

  • Authors:
  • Bruce Eckfeldt

  • Affiliations:
  • Cyrus Innovation LLC, New York

  • Venue:
  • Communications of the ACM - Special issue: RFID
  • Year:
  • 2005

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Abstract

Want consumers to adopt RFID-based systems? Make the perceived (and real) risk acceptable through convenience, variety, and lower prices.