RFID in retail: a framework for examining consumers' ethical perceptions

Authors:
Jengchung V. Chen;Paul Pfleuger Jr
Affiliations:
Institute of Telecommunications Management, National Cheng Kung University, Tainan 701, Taiwan.;Institute of International Management, National Cheng Kung University, Tainan 701, Taiwan
Venue:
International Journal of Mobile Communications
Year:
2008

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Abstract

Radio Frequency Identification's (RFID) possible negative impact on consumers has rendered much attention, regardless of its cost-efficiency benefits. The intention of this proposed framework is to incite awareness of privacy and ethics concerns for the use of RFID in retail. It draws from a variety of theories in different disciplines attempting to construct a comprehensive research model. Detailed introductions on theories regarding trust, privacy, self-regulation, social exchange, planned behaviour, deterrence and information assurance are provided to explain their causal effects on people's ethical perceptions of the use of RFID. Managerial implications are discussed in the hope of shedding light on practical issues in industry.