RFID and the perception of control: the consumer's view

  • Authors:
  • Oliver Günther;Sarah Spiekermann

  • Affiliations:
  • Humboldt-Universität zu Berlin, Berlin, Germany;Humboldt-Universität zu Berlin, Berlin, Germany

  • Venue:
  • Communications of the ACM - Special issue: RFID
  • Year:
  • 2005

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Abstract

Consumers need to feel they have control over the RFID infrastructure before they routinely trust its services.