"To disclose or not to disclose, that is the question": A structural equation modeling approach to communication privacy management in e-health

Authors:
Seung-A. Annie Jin
Affiliations:
Department of Communication, Boston College, 140 Commonwealth Ave., 21 Campanella Way, 544, Chestnut Hill, MA 02467, United States
Venue:
Computers in Human Behavior
Year:
2012

Citing 2
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Abstract

Driven by communication privacy management (CPM) theory and regulatory focus theory (RFT), this study examined important antecedents of information withholding and truthful disclosure in the novel context of e-health communication. Structural equation modeling (SEM) analyses revealed that health consumers' behavioral activation system (BAS) and favorable evaluation of an e-health website are positive predictors of truthful disclosure and that health consumers' prevention regulatory focus and self-concealment tendency are positive predictors of information sensitivity. Theoretical contributions regarding the relevance of CPM and RFT to computer-mediated communication (CMC) and practical implications for the design of persuasive e-health websites are discussed.