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The present globalized market is forcing many companies to invest in new strategies and tools for supporting knowledge management. This aspect is becoming a key factor in the industrial competitiveness for the presence of extended enterprises that normally deal with huge data exchange and share processes. This scenario is due to the presence of partners geographically distributed over the entire globe, that participate in different steps of the product lifecycle (product development, maintenance and recycling). At present, Product Lifecycle Management (PLM) seems to be the appropriate solution to support enterprises in this complex scenario, even though a real standardized approach for the implementation of knowledge sharing and management tools does not exist today. For this reason, the aim of this paper is to develop a knowledge management operative methodology able to support the formalization and the reuse of the enterprise expertise acquired while working on previous products. By focusing on consumer packaged goods enterprises and on the concept development phase (which is one of the most knowledge intensive phases of the whole product lifecycle), this research work has developed a new systematic methodology to support knowledge codification and knowledge management operations. The new methodology integrates the Quality Function Deployment (QFD) and the Teoriya Resheniya Izobreatatelskikh Zadatch (TRIZ). Also, a case study on the problem of waste disposal has been conducted to validate the proposed methodology.