Playing in Traffic: pervasive gaming for commuters

  • Authors:
  • Kah Chan

  • Affiliations:
  • Victoria University of Wellington, Wellington, New Zealand

  • Venue:
  • Proceedings of the 7th Australasian Conference on Interactive Entertainment
  • Year:
  • 2011

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Abstract

The influx of cycle commuters and the resulting paradigm shift in traffic composition is causing friction between road users. This paper proposes the use of an experimental alternate reality game (ARG) that is also a role-playing game (RPG) layered on top of the commuting experience. This experimental social game, Playing in Traffic, is played with a global positioning system (GPS) capable smart phone, such as an iPhone, and is aimed at the expanding community of casual gamers. The game is designed to encourage more positive behaviour while in traffic by introducing game rewards mechanisms, such as the collection of achievements, and provides a positive feedback loop to augment commuter behaviour. Playing in Traffic is an exploratory suggestion that looks at the role of pervasive gaming in addressing the larger issues of urban planning, traffic congestion and the challenges around active commuting.