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The VidShare project develops a management platform for Peer-to-Peer multimedia asset distribution across heterogeneous access networks, fixed and mobile, with Intellectual Property Management and Protection (IPMP). A key objective is to build an architecture that is interoperable with different content management and IPMP solutions. The project utilises MPEG REL as a rights exp-ression language and works with the evolving MPEG-21 Multimedia Framework. The platform supports a number of business models including rights based personal multimedia sharing, distributed multimedia management for corpora-tions, and the retailing of video content including the super distribution of content.