Integrated marketing communications in markets with uncertainty and competition
Automatica (Journal of IFAC)
Optimal dynamic advertising with an adverse exogenous effect on brand goodwill
Automatica (Journal of IFAC)
A Model for Optimally Advertising and Launching a Product
Mathematics of Operations Research
Optimal Advertising When Envisioning a Product-Harm Crisis
Marketing Science
SIAM Journal on Control and Optimization
Persuasive advertising under Bertrand competition: A differential game
Operations Research Letters
Retail competition and cooperative advertising
Operations Research Letters
Periodic Advertising Pulsing in a Competitive Market
Marketing Science
Advertising Strategies in Electronic Retailing: A Differential Games Approach
Information Systems Research
Dynamic dual adjustment of daily budgets and bids in sponsored search auctions
Decision Support Systems
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