An ontology-based two-level clustering for supporting e-commerce agents' activities

  • Authors:
  • Domenico Rosaci

  • Affiliations:
  • DIMET Department, University Mediterranea of Reggio Calabria, Reggio Calabria, Italy

  • Venue:
  • EC-Web'05 Proceedings of the 6th international conference on E-Commerce and Web Technologies
  • Year:
  • 2005

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Abstract

This paper presents an approach for determining clusters of customer agents having both similar interests and buying behaviour. On the one hand, a seller can exploit such a clustering for improving its activities, e.g. for adapting the presentation of its Web Site or for proposing suitable offers to each agent cluster. On the other hand, a customer agent can realize with the other agents of its cluster various kinds of collaboration. In our approach, each agent is provided with an ontology that representing interests and behaviour of its human owner and the clustering technique we propose, that is performed at two levels of detail, is based on the extraction of semantic similarities between agent ontologies.