An Agent-Based Hierarchical Clustering Approach for E-commerce Environments

  • Authors:
  • Francesco Buccafurri;Domenico Rosaci;Giuseppe M. L. Sarnè;Domenico Ursino

  • Affiliations:
  • -;-;-;-

  • Venue:
  • EC-WEB '02 Proceedings of the Third International Conference on E-Commerce and Web Technologies
  • Year:
  • 2002

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Abstract

In this paper we propose an agent-based hierarchical clustering technique operating on both user profiles and e-commerce sites. We show, by designing a number of appealing applications, how exploitation of such hierarchies can really benefit both customers and vendors in their activity. As a support for the customer, we provide a categorization of sites of interest as she/he perceives them, and also dynamic ecommerce portal personalization. As a support for the vendor, we design a categorization of customers directly supporting knowledge discovery on customer behavior.