A life-cycle perspective on online community success
ACM Computing Surveys (CSUR)
Understanding the sustainability of a virtual community: model development and empirical test
Journal of Information Science
The ties that bind: Social network principles in online communities
Decision Support Systems
Towards a design theory for online communities
Proceedings of the 4th International Conference on Design Science Research in Information Systems and Technology
Business impact of Web 2.0 technologies
Communications of the ACM
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Enterprise online communities exist as vendor-hosted platforms to bridge customers, business partners, and employees to co-create values by supporting business objectives and client goals. Unfortunately, establishing online presence through the use of a community platform is no longer sustainable in this hyper-social world, as minimal competitive advantage can be achieved without continuous strategic planning. In an effort to break through the barriers inherent with growing online communities, we investigated the impact of emergent social media as a strategic enabler for attracting, fostering and sustaining community members. We developed a social media maturity model aimed at evaluating the extent of social media usage in an online community. This paper presents our continuing research on the proposed maturity model which is composed of 8 success clusters: communication; collaboration; personalization; externalization; governance; monitoring; technology; and, platform support. Preliminary results are discussed to reveal the utility of the proposed model and future research.