Data mining oriented CRM systems based on MUSASHI: C-MUSASHI

Authors:
Katsutoshi Yada;Yukinobu Hamuro;Naoki Katoh;Takashi Washio;Issey Fusamoto;Daisuke Fujishima;Takaya Ikeda
Affiliations:
Faculty of Commerce, Kansai University, Osaka, Japan;Department of Business administration, Osaka Sangyo University, Osaka, Japan;Graduate School of Engineering, Kyoto University, Kyoto, Japan;Institute for the Scientific and Industrial Research, Osaka University, Osaka, Japan;Faculty of Commerce, Kansai University, Osaka, Japan;Faculty of Commerce, Kansai University, Osaka, Japan;Faculty of Commerce, Kansai University, Osaka, Japan
Venue:
AM'03 Proceedings of the Second international conference on Active Mining
Year:
2003

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Abstract

MUSASHI is a set of commands which enables us to efficiently execute various types of data manipulations in a flexible manner, mainly aiming at data processing of huge amount of data required for data mining. Data format which MUSASHI can deal with is either an XML table written in XML or plain text file with table structure. In this paper we shall present a business application system of MUSASHI, called C-MUSASHI, dedicated to CRM oriented systems. Integrating a large amount of customer purchase histories in XML databases with the marketing tools and data mining technology based on MUSASHI, C-MUSASHI offers various basic tools for customer analysis and store management based on which data mining oriented CRM systems can be developed at extremely low cost. We apply C-MUSASHI to supermarkets and drugstores in Japan to discover useful knowledge for their marketing strategy and present possibility to construct useful CRM systems at extremely low cost by introducing MUSASHI.