Mining Pharmacy Data Helps to Make Profits

Authors:
Yukinobu Hamuro;Naoki Katoh;Yasuyuki Matsuda;Katsutoshi Yada
Affiliations:
Department of Business Administration, Osaka Industrial University, 3-1-1, Nakagaito, Daito, Osaka, Japan. hamuro@adm.osaka-sandai.ac.jp;Graduate School of Engineering, Kyoto University, Yoshida-Honmachi, Sakyo-ku, Kyoto, Japan. naoki@archi.kyoto-u.ac.jp;G&G Pharma Inc., 2-177-2, Kitahanada-Cho, Sakai, Osaka, Japan. pharma@ba2.so-net.or.jp;Department of Business Administration, Osaka Industrial University, 3-1-1, Nakagaito, Daito, Osaka, Japan. yada@adm.osaka-sandai.ac.jp
Venue:
Data Mining and Knowledge Discovery
Year:
1998

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Abstract

Pharma, a drugstore chain in Japan, has beenremarkably successful in the effective use of data mining. Fromover one tera bytes of sales data accumulated in databases, ithas derived much interesting and useful knowledge that in turnhas been applied to produce profits. In this paper, we shallexplain several interesting cases of knowledge discovery atPharma. We then discuss the innovative features of the datamining system developed in Pharma that led to meaningfulknowledge discovery.