Using existing website ontologies to assist navigation and exploration

Authors:
Guy Saward;Mahmood Shah;Tracy Hall
Affiliations:
School of Computer Science, University of Hertfordshire College Lane, Hatfield, UK;School of Computer Science, University of Hertfordshire College Lane, Hatfield, UK;School of Computer Science, University of Hertfordshire College Lane, Hatfield, UK
Venue:
AWIC'05 Proceedings of the Third international conference on Advances in Web Intelligence
Year:
2005

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Abstract

Success in navigating websites is highly related to the structure of sites, which may be described by an ontology or classification. We present the naviguidance method, which exploits this structure in browsing and searching to improve usability, and three case studies where naviguidance has been applied to real Internet information systems.