Ad-itudes: twitter users & advertising

Authors:
Andrew L. Brooks;Coye Cheshire
Affiliations:
University of California, Berkeley, Berkeley, CA, USA;University of California, Berkeley, Berkeley, CA, USA
Venue:
Proceedings of the ACM 2012 conference on Computer Supported Cooperative Work Companion
Year:
2012

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Abstract

Advertising offline and online is pervasive. This study surveyed over 400 Internet users in the United States to assess current attitudes towards such advertisements. Preliminary results show that Twitter users have a more favorable view of advertisements, both online and offline, than non-users. As designers of Internet-based services introduce advertisements to fund their services, it is useful to understand users' attitudes towards such advertising. As researchers we should consider how advertisements and attitudes towards such advertisements impact how users interact and communicate with one another via these systems.