Glitter: a mixed-methods study of twitter use during glee broadcasts

Authors:
Kimra McPherson;Kai Huotari;F. Yo-Shang Cheng;David Humphrey;Coye Cheshire;Andrew L. Brooks
Affiliations:
University of California, Berkeley, Berkeley, CA, USA;Hanken - School of Economics, Helsinki & Aalto University, Aalto, Finland;University of California, Berkeley, Berkeley, CA, USA;University of California, Berkeley, Berkeley, CA, USA;University of California, Berkeley, Berkeley, CA, USA;University of California, Berkeley, Berkeley, CA, USA
Venue:
Proceedings of the ACM 2012 conference on Computer Supported Cooperative Work Companion
Year:
2012

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Abstract

Tweeting while watching TV has become a popular phenomenon in the United States, so much so TV networks actively encourage tweeting through scheduling and incentives. Through collected tweets and interviews during the TV show Glee, this study explores what makes live-tweeting compelling for participant viewers. Early results of this ongoing project suggest that sharing a social experience with others and expressing oneself to a larger crowd (1) enhance one's experience of watching a television simulcast, and (2) motivates continued live-tweeting behaviors.