Minority voices of crowdsourcing: why we should pay attention to every member of the crowd

  • Authors:
  • Jennifer A. Noble

  • Affiliations:
  • University of Texas, Austin, TX, USA

  • Venue:
  • Proceedings of the ACM 2012 conference on Computer Supported Cooperative Work Companion
  • Year:
  • 2012

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Abstract

In this paper I look at the dynamics of human behavior in crowds, focusing the role of non-normative voices in current crowdsourcing initiatives. I reiterate the idea that the power of the crowd lies not in the majority but in the collective. Many popular crowdsourcing platforms are designed to disregard outliers and only reward answers that agree with the masses. I use the example of the Long Tail in order to challenge developers to design more crowdsourcing tasks that take advantage of wide variance.