A novel approach for recommending ranked user-generated reviews

  • Authors:
  • Richong Zhang;Thomas T. Tran

  • Affiliations:
  • School of Information Technology and Engineering, University of Ottawa, Ottawa, ON, Canada;School of Information Technology and Engineering, University of Ottawa, Ottawa, ON, Canada

  • Venue:
  • AI'10 Proceedings of the 23rd Canadian conference on Advances in Artificial Intelligence
  • Year:
  • 2010

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Abstract

User-generated reviews play an important role for potential consumers in making purchase decisions However, the quality and helpfulness of user-generated reviews are unavailable unless consumers read through them Existing helpfulness assessing models make use of the positive vote fraction as a benchmark This benchmark methodology ignores the voter population size and the uncertainty of the helpfulness estimation In this paper, we propose a user-generated review recommendation model based on the probability density of the review's helpfulness Our experimental results confirm that our approach can effectively assess the helpfulness of user-generated reviews and recommend the most helpful ones to consumers.