An empirical analysis of revisit behaviors of monthly subscription-based mobile video services

Authors:
Toshihiko Yamakami
Affiliations:
ACCESS, CTO Office, Tokyo, Japan
Venue:
GPC'10 Proceedings of the 5th international conference on Advances in Grid and Pervasive Computing
Year:
2010

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Abstract

The Mobile Internet is becoming a first-class citizen of the Internet in many advanced countries It is also increasing its broadband capabilities with 3G penetration As increased penetration and bandwidth leverage mobile application business opportunities, it is important to identify methodologies for serving mobile-specific demands Regularity is one of the important means of retaining and enclosing easy-come, easy-go mobile users It is known that users with multiple visits in one day and a long interval have a higher possibility of revisiting in the following month than others The author applies this empirical law to his investigation of the mobile broadband services The result shows that the method proposed for the text-based mobile services is also applicable to mobile video services in the mobile broadband context The author shows that the method based with 2 bits per day can provide results that can be used for classifying monthly-scale regular users in the case study.