Towards a customization of rating scales in adaptive systems

  • Authors:
  • Federica Cena;Fabiana Vernero;Cristina Gena

  • Affiliations:
  • Dipartimento di Informatica, Università di Torino Corso Svizzera 185, Torino, Italy;Dipartimento di Informatica, Università di Torino Corso Svizzera 185, Torino, Italy;Dipartimento di Informatica, Università di Torino Corso Svizzera 185, Torino, Italy

  • Venue:
  • UMAP'10 Proceedings of the 18th international conference on User Modeling, Adaptation, and Personalization
  • Year:
  • 2010

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Abstract

In web-based adaptive systems, the same rating scales are usually provided to all users for expressing their preferences with respect to various items It emerged from a user experiment that we recently carried out that different users show different preferences with respect to the rating scales to use in the interface of adaptive systems, given the particular topic they are evaluating Starting from this finding, we propose to allow users to choose the kind of rating scale they prefer This approach raises various issues; the most important is that of how an adaptation algorithm can properly deal with values coming from heterogeneous rating scales We conducted an experiment to investigate how users rate the same object on different rating scales On the basis of our interpretation of these results, as an example of one possible solution approach, we propose a three-phase normalization process for mapping preferences expressed with different rating scales onto a unique system representation.