Evaluating rating scales personality

  • Authors:
  • Tsvi Kuflik;Alan J. Wecker;Federica Cena;Cristina Gena

  • Affiliations:
  • Information Systems Department, The University of Haifa, Israel;Information Systems Department, The University of Haifa, Israel;Department of Computer Science, University of Turin, Italy;Department of Computer Science, University of Turin, Italy

  • Venue:
  • UMAP'12 Proceedings of the 20th international conference on User Modeling, Adaptation, and Personalization
  • Year:
  • 2012

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Abstract

User ratings are a valuable source of information for recommender systems: often, personalized suggestions are generated by predicting the user's preference for an item, based on ratings users explicitly provided for other items. In past experiments that were carried out by us in the gastronomy domain, results showed that rating scales have their own "personality" exerting an influence on user ratings. In this paper, we aim at deepening our knowledge of the effect of rating scale personality on user ratings by taking into account new empirical settings and a different domain (a museum), and partially different rating scales. We compare the results of these new experiments with our previous ones. Our aim is to further validate in a different application context, and domain, and with different rating scales, the fact that rating scales have their own personality which affects users' rating behavior.