Data preparation of web log files for marketing aspects analyses

Authors:
Meike Reichle;Petra Perner;Klaus-Dieter Althoff
Affiliations:
Institute of Computer Vision and Applied Computer Sciences, IBaI, Leipzig;Institute of Computer Vision and Applied Computer Sciences, IBaI, Leipzig;University of Hildesheim
Venue:
ICDM'06 Proceedings of the 6th Industrial Conference on Data Mining conference on Advances in Data Mining: applications in Medicine, Web Mining, Marketing, Image and Signal Mining
Year:
2006

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Abstract

This article deals with several aspects of a marketing-oriented analysis of web log files. It discusses their preprocessing and possible ways to enrich the raw data that can be gained from a web log file in order to facilitate a later use in different analyses. Further, we look at the question which requirements a good web log analysis software needs to meet and offer an overview over current and future analysis practices including their advantages and disadvantages.