Communications of the ACM
Proceedings of the ACM SIGCHI Conference on Human factors in computing systems
A hybrid user model for news story classification
UM '99 Proceedings of the seventh international conference on User modeling
Proceedings of the 6th international conference on Intelligent user interfaces
Intelligent profiling by example
Proceedings of the 6th international conference on Intelligent user interfaces
Tailoring the Interaction with Users in Web Stores
User Modeling and User-Adapted Interaction
Machine Learning for User Modeling
User Modeling and User-Adapted Interaction
Knowledge Acquisition Via Incremental Conceptual Clustering
Machine Learning
Revised Papers from the International Workshop on Web Usage Analysis and User Profiling
WEBKDD '99 Revised Papers from the International Workshop on Web Usage Analysis and User Profiling
Multi-interval Discretization Methods for Decision Tree Learning
SSPR '98/SPR '98 Proceedings of the Joint IAPR International Workshops on Advances in Pattern Recognition
Data Mining: Concepts and Techniques
Data Mining: Concepts and Techniques
Data mining on multimedia data
Data mining on multimedia data
AdROSA-Adaptive personalization of web advertising
Information Sciences: an International Journal
Electronic promotion to new customers using mkNN learning
Information Sciences: an International Journal
Web-Based Recommender Systems and User Needs --the Comprehensive View
Proceedings of the 2008 conference on New Trends in Multimedia and Network Information Systems
Data mining on multimedia data
Data mining on multimedia data
Blogger-Centric Contextual Advertising
Expert Systems with Applications: An International Journal
Evaluation of web robot discovery techniques: a benchmarking study
ICDM'06 Proceedings of the 6th Industrial Conference on Data Mining conference on Advances in Data Mining: applications in Medicine, Web Mining, Marketing, Image and Signal Mining
Data preparation of web log files for marketing aspects analyses
ICDM'06 Proceedings of the 6th Industrial Conference on Data Mining conference on Advances in Data Mining: applications in Medicine, Web Mining, Marketing, Image and Signal Mining
UP-DRES: user profiling for a dynamic REcommendation system
ICDM'06 Proceedings of the 6th Industrial Conference on Data Mining conference on Advances in Data Mining: applications in Medicine, Web Mining, Marketing, Image and Signal Mining
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For many people the special attraction of E-commerce is linked to the idea of being able to choose and order products and services directly on-line from home. However, this is only one aspect of the new on-line sales model. As in real sales processes competent counselling, in accordance with the customer's necessities, and also after-sales assistance by help of the web play an important part for the customer faith. This requires precise knowledge of the customer's preferences who, however, in general does not like lengthy questioning and the use of other communication routes. Holders of E-shops have thus to gather the consumer's desires and preferences from his interactions and the data resulting from the sales process, which requires a profound data analysis. In this paper we describe what kind of data can be acquired in an eshop and how these data can be used to improve advertisement, marketing and selling. We describe what kind of data mining methods are necessary and how they can be applied to the data.