Multiobjective evolutionary induction of subgroup discovery fuzzy rules: a case study in marketing

Authors:
Francisco Berlanga;María José del Jesus;Pedro González;Francisco Herrera;Mikel Mesonero
Affiliations:
Department of Computer Science, University of Jaén, Jaén, Spain;Department of Computer Science, University of Jaén, Jaén, Spain;Department of Computer Science, University of Jaén, Jaén, Spain;Department of Computer Science and Artificial Intelligence, University of Granada, Granada, Spain;Department of Organization and Marketing, University of Mondragón, Spain
Venue:
ICDM'06 Proceedings of the 6th Industrial Conference on Data Mining conference on Advances in Data Mining: applications in Medicine, Web Mining, Marketing, Image and Signal Mining
Year:
2006

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Abstract

This paper presents a multiobjective genetic algorithm which obtains fuzzy rules for subgroup discovery in disjunctive normal form. This kind of fuzzy rules lets us represent knowledge about patterns of interest in an explanatory and understandable form which can be used by the expert. The evolutionary algorithm follows a multiobjective approach in order to optimize in a suitable way the different quality measures used in this kind of problems. Experimental evaluation of the algorithm, applying it to a market problem studied in the University of Mondragón (Spain), shows the validity of the proposal. The application of the proposal to this problem allows us to obtain novel and valuable knowledge for the experts.