Emerging novel scenarios of new product design with teamwork on scenario maps using pictorial keygraph

Authors:
Kenichi Horie;Yukio Ohsawa
Affiliations:
Department of Quantum Engineering and Systems Science, Graduate School of Engineering, The University of Tokyo, Tokyo, Japan;Department of Quantum Engineering and Systems Science, Graduate School of Engineering, The University of Tokyo, Tokyo, Japan
Venue:
KES'06 Proceedings of the 10th international conference on Knowledge-Based Intelligent Information and Engineering Systems - Volume Part III
Year:
2006

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Abstract

We developed a method of teamwork for products design in real manufacturing company, where Scenario Maps using Pictorial KeyGraph assist creating novel scenarios of new product design. In Pictorial KeyGraph, photographs of physical objects corresponding to incomprehensible items in given data are embedded to the visual result of KeyGraph applied to their business report. In their communications with Pictorial KeyGraph, novel and practical scenarios of new products design were extracted, and 5 new patents have been applied. We found evidences that the team members tend to combine established concepts via rare words in creative designing.