Clutter or content?: how on-screen enhancements affect how TV viewers scan and what they learn
Proceedings of the 2006 symposium on Eye tracking research & applications
The implications of program genres for the design of social television systems
Proceedings of the 1st international conference on Designing interactive user experiences for TV and video
Bringing the sport stadium atmosphere to remote fans
Proceedings of the 21st ACM international conference on Multimedia
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This study examined participants' visual attention via eye-movement patterns as they watched two television shows---one a drama, the other a documentary---while interacting with synchronized second-screen applications introduced in spring 2011. The second screen garnered considerable visual attention, about 30% of the total viewing session. Visual attention went to the tablet screen even without a recent "push" of interactive content and without advertising content on the TV screen. However, interactive content and TV advertising did trigger more attention to the tablet app. The presence of the second screen also dramatically decreased the average gaze length on TV as described in previous research.