Using web-analytics to optimize education website

  • Authors:

  • Jingxuan Wu;Yi Cheng;Yanyan Liu;Xue Liu

  • Affiliations:

  • Department of Educational Technology, Capital Normal University, Beijing, P.R. China;Department of Educational Technology, Capital Normal University, Beijing, P.R. China;Department of Educational Technology, Capital Normal University, Beijing, P.R. China;Department of Educational Technology, Capital Normal University, Beijing, P.R. China

  • Venue:
  • ICHL'09 Proceedings of the Second international conference on Hybrid Learning and Education
  • Year:
  • 2009

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Abstract

Since the first log analyzer was invented by Dr. Stephen Turner in 1995, web-analytics has been widely used on the Internet to achieve goals as making smart business decisions, improve business website performance, processes and their bottom lines, etc. Although web-analytics has been widely used in the economic field, yet it has not been utilized in the education domain. So this is the first introduction of the theory and the technique into the education domain. We choose the software which is a kind of log analyzer named SurfStats Website Traffic Analyzer (SurfStats for short) to be our web-analytics tool to analyze the education website — the programming of the college life website (http://cnu401.w165.vhostgo.com/). In order to make our education website more humanistic, practical and suitable for students to learn online, we collected the data throughout the three periods of scheduled time and then analyze the factors such as the exit ratio, the time spent per visitor, the average ratio of returning visitors per day, the pages viewed per visitor and the website overlay, etc.