A study of blog search

  • Authors:
  • Gilad Mishne;Maarten de Rijke

  • Affiliations:
  • ISLA, University of Amsterdam, Amsterdam, The Netherlands;ISLA, University of Amsterdam, Amsterdam, The Netherlands

  • Venue:
  • ECIR'06 Proceedings of the 28th European conference on Advances in Information Retrieval
  • Year:
  • 2006

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Abstract

We present an analysis of a large blog search engine query log, exploring a number of angles such as query intent, query topics, and user sessions. Our results show that blog searches have different intents than general web searches, suggesting that the primary targets of blog searchers are tracking references to named entities, and locating blogs by theme. In terms of interest areas, blog searchers are, on average, more engaged in technology, entertainment, and politics than web searchers, with a particular interest in current events. The user behavior observed is similar to that in general web search: short sessions with an interest in the first few results only.