Computing Geographical Scopes of Web Resources
VLDB '00 Proceedings of the 26th International Conference on Very Large Data Bases
The Long Tail: Why the Future of Business Is Selling Less of More
The Long Tail: Why the Future of Business Is Selling Less of More
I tube, you tube, everybody tubes: analyzing the world's largest user generated content video system
Proceedings of the 7th ACM SIGCOMM conference on Internet measurement
Youtube traffic characterization: a view from the edge
Proceedings of the 7th ACM SIGCOMM conference on Internet measurement
Spatial variation in search engine queries
Proceedings of the 17th international conference on World Wide Web
Improving performance on the internet
Communications of the ACM - Inspiring Women in Computing
Find me if you can: improving geographical prediction with social and spatial proximity
Proceedings of the 19th international conference on World wide web
The little engine(s) that could: scaling online social networks
Proceedings of the ACM SIGCOMM 2010 conference
Exploiting locality of interest in online social networks
Proceedings of the 6th International COnference
ICDMW '10 Proceedings of the 2010 IEEE International Conference on Data Mining Workshops
The tube over time: characterizing popularity growth of youtube videos
Proceedings of the fourth ACM international conference on Web search and data mining
Proceedings of the 20th international conference on World wide web
Measuring a commercial content delivery network
Proceedings of the 20th international conference on World wide web
On word-of-mouth based discovery of the web
Proceedings of the 2011 ACM SIGCOMM conference on Internet measurement conference
Content and geographical locality in user-generated content sharing systems
Proceedings of the 22nd international workshop on Network and Operating System Support for Digital Audio and Video
Spatial influence vs. community influence: modeling the global spread of social media
Proceedings of the 21st ACM international conference on Information and knowledge management
The role of twitter in youtube videos diffusion
WISE'12 Proceedings of the 13th international conference on Web Information Systems Engineering
Selective Behavior in Online Social Networks
WI-IAT '12 Proceedings of the The 2012 IEEE/WIC/ACM International Joint Conferences on Web Intelligence and Intelligent Agent Technology - Volume 01
Spatio-temporal dynamics of online memes: a study of geo-tagged tweets
Proceedings of the 22nd international conference on World Wide Web
On the potential of recommendation technologies for efficient content delivery networks
ACM SIGCOMM Computer Communication Review
Spatio-temporal meme prediction: learning what hashtags will be popular where
Proceedings of the 22nd ACM international conference on Conference on information & knowledge management
Traveling trends: social butterflies or frequent fliers?
Proceedings of the first ACM conference on Online social networks
Internet video delivery in youtube: from traffic measurements to quality of experience
DataTraffic Monitoring and Analysis
Modelling growth of urban crowd-sourced information
Proceedings of the 7th ACM international conference on Web search and data mining
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One of the most popular user activities on the Web is watching videos. Services like YouTube, Vimeo, and Hulu host and stream millions of videos, providing content that is on par with TV. While some of this content is popular all over the globe, some videos might be only watched in a confined, local region. In this work we study the relationship between popularity and locality of online YouTube videos. We investigate whether YouTube videos exhibit geographic locality of interest, with views arising from a confined spatial area rather than from a global one. Our analysis is done on a corpus of more than 20 millions YouTube videos, uploaded over one year from different regions. We find that about 50% of the videos have more than 70% of their views in a single region. By relating locality to viralness we show that social sharing generally widens the geographic reach of a video. If, however, a video cannot carry its social impulse over to other means of discovery, it gets stuck in a more confined geographic region. Finally, we analyze how the geographic properties of a video's views evolve on a daily basis during its lifetime, providing new insights on how the geographic reach of a video changes as its popularity peaks and then fades away. Our results demonstrate how, despite the global nature of the Web, online video consumption appears constrained by geographic locality of interest: this has a potential impact on a wide range of systems and applications, spanning from delivery networks to recommendation and discovery engines, providing new directions for future research.