Profiling a non-medical professional searcher on a medical domain: what do search patterns and demographic details reveal?

Authors:
Anushia Inthiran;Saadat M. Alhashmi;Pervaiz K. Ahmed
Affiliations:
School of Information Technology, Monash University, Malaysia;School of Information Technology, Monash University, Malaysia;School of Business, Monash University, Malaysia
Venue:
AIRS'11 Proceedings of the 7th Asia conference on Information Retrieval Technology
Year:
2011

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Abstract

Previous research is able to distinguish search patterns of domain experts and non-domain experts. However, little is known about the finer details of a non-domain expert searcher. This is especially so when a non-domain expert performs a search on an expert type domain. Do non-domain experts search similarly? What can we learn and infer from their search patterns? More importantly can we identify the searcher behind the search? In this paper, we perform a study of non-domain experts search behavior on an expert domain. Our results indicate search patterns can be used to generally classify a non-domain expert searcher.