Digitality and materiality of new media: online TV watching in china

Authors:
Qi Wang;Xianghua Ding;Tun Lu;Ning Gu
Affiliations:
Fudan University, Shanghai, Shanghai, China;Fudan University, Shanghai, Shanghai, China;Fudan University, Shanghai, Shanghai, China;Fudan University, Shanghai, Shanghai, China
Venue:
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Year:
2012

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Abstract

This paper examines issues of digitality and materiality of new media, grounded in a study of online TV watching in China. Particularly, by looking at how people make choices and decisions regarding TV watching in everyday life, we highlight material and digital properties of new media TV, and how they support and condition actions and interactions around them. The study illustrates that materiality and digitality are complementary, instead of one substituting the other, and are highly intertwined in the hybrid media environment around which meaningful experiences are conditioned and produced. It also suggests that an analytic distinction between materiality and digitality is fruitful in unpacking the complex relations between media technologies and social experiences.