Habit as an explanation of participation in an online peer-production community

  • Authors:
  • Donghee Wohn;Alcides Velasquez;Tor Bjornrud;Cliff Lampe

  • Affiliations:
  • Michigan State University, East Lansing, Michigan, United States;Michigan State University, East Lansing, Michigan, United States;Michigan State University, East Lansing, Michigan, United States;University of Michigan, Ann Arbor, Michigan, United States

  • Venue:
  • Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
  • Year:
  • 2012

Quantified Score

Hi-index 0.01

Visualization

Abstract

User activities in peer-production communities have mainly been examined under the assumption that individuals are rational individuals who are always cognizant of what they are doing and why. We argue that not all use is the same; while some behaviors are governed by conscious motivations, others may be a habitual response that is developed out of routine. We take a more granular approach to explaining what people are doing in online communities and how motivations and habits explain their use of specific features. In the context of the peer-production community Everything2 we employ both server log data and self-report, finding that habit is a non-conscious-driven behavior that is more associated with less cognitively-demanding tasks than content production.