"It's in love with you": communicating status and preference with simple product movements

Authors:
Ditte Hvas Mortensen;Sam Hepworth;Kirstine Berg;Marianne Graves Petersen
Affiliations:
Bang & Olufsen a/s & University of Aarhus, Struer, Denmark;Bang & Olufsen a/s, Struer, Denmark;University of Aarhus, Aarhus, Denmark;University of Aarhus, Aarhus, Denmark
Venue:
CHI '12 Extended Abstracts on Human Factors in Computing Systems
Year:
2012

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Abstract

In some situations users perceive product movements as an indication of agency. This makes it relevant to gain an understanding of how and why movements communicate attributes related to agency and what impact it has on users. This paper describes an experiment in which users, alone or in pairs, interact with a TV designed to move in way that communicates the agency related attributes social status or likeability. Results show that the TV movements are perceived differently when one versus two users are present. While most single users evaluate the TV positively, most users in pairs find the differential treatment problematic.