The iron man phenomenon, participatory culture, & future augmented reality technologies

Authors:
Isabel Pedersen;Luke Simcoe
Affiliations:
Ryerson University, Toronto, Ontario, Canada;Ryerson University, Toronto, Ontario, Canada
Venue:
CHI '12 Extended Abstracts on Human Factors in Computing Systems
Year:
2012

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CHI '13 Extended Abstracts on Human Factors in Computing Systems

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Abstract

The Iron Man media franchise glorifies futuristic interfaces and devices like holographic screens, powerful mobile devices, and heads-up displays. Consequently, a mainstream audience has come to know about and discursively relate to Augmented Reality (AR) technology through fan participation. This paper identifies how Iron Man fans reveal the belief that technology sensationalized in the films and comics may actually become real. Using humanities theories and methods, it argues for a new way to explore potential users' expectations for augmented reality. HCI as a field needs to broaden its focus and attend to fans in terms of their future as consumers and users.