"Sergey Brin is Batman": google's project glass and the instigation of computer adoption in popular culture

  • Authors:
  • Isabel Pedersen;Doug Trueman

  • Affiliations:
  • University of Ontario Institute of Technology, Oshawa, Canada;University of Ontario Institute of Technology, Oshawa, Canada

  • Venue:
  • CHI '13 Extended Abstracts on Human Factors in Computing Systems
  • Year:
  • 2013

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Abstract

The emergence of Google Glass, a prototype for a transparent Heads-Up Display available for the everyday consumer, is the first public conceptualization of a mainstream augmented-reality wearable eye display. Google's promotional material frames Glass as the brainchild of company co-founder Sergey Brin, who, by being associated with a state-of-the-art development lab, has been compared by the popular press to the iconic comic book character Batman. We contend that the hype surrounding Google Glass and the resulting social responses to "Brin-as-Batman" is a phenomenon that warrants attention. Using a humanities focus, we argue that Glass's birth is not only a marketing phenomenon heralding a technical prototype, we also argue and speculate that Glass's popularization is an instigator for the adoption of a new paradigm in human-computer interaction, the wearable eye display, operating very much in mainstream and popular culture discourses.