Case study: longitudinal comparative analysis for analyzing user behavior

  • Authors:
  • Jhilmil Jain;Susan Boyce

  • Affiliations:
  • Google, Mountain View, California, USA;Microsoft, Mountain View, California, USA

  • Venue:
  • CHI '12 Extended Abstracts on Human Factors in Computing Systems
  • Year:
  • 2012

Quantified Score

Hi-index 0.00

Visualization

Abstract

In this case study we describe a four-step process for eliciting and analyzing user behavior with products over an extended period of time. We used this methodology for conducting a comparative study of two mobile applications over a period of seven months with 17 participants. To focus the discussion, we are concentrating on the methodology rather than the results of the study.